Remilia Hair
Haircare brand dedicated to rejuvenating stressed-out tresses with innovative, high-performance treatments.
- Year
- 2024
- Agency
- Kikstart Ecom
- Project Type
- Website Redesign (Ecommerce)
- Role
- UX/UI Designer
Overview
Creating a Luxury Retreat for Haircare
I got the brief from the agency with a clear direction—Remilia Hair wanted their website to feel like a luxury retreat for hair. Their slogan, “Retreat Your Hair,” wasn’t just a tagline; it was the experience they wanted customers to feel the moment they landed on the site.
Goal
The goal was to design a visually engaging and seamless ecommerce experience that embodies Remilia Hair’s slogan: “Retreat Your Hair.” The website needed to evoke the feeling of a luxury retreat, positioning Remilia Hair’s products as a vacation for stressed-out hair. The design had to balance elegance, relaxation, and modernity, while ensuring an intuitive shopping experience that encourages conversions.
Scope
1. Homepage designed to feel like a luxury retreat website, setting the tone for relaxation and rejuvenation
2. Collection Page structured for easy product discovery and filtering
3. Product Page with engaging visuals, detailed descriptions, and persuasive CTAs
4. User-friendly navigation for a seamless browsing experience
5. Mobile-optimized layout ensuring a smooth experience across all devices
6. Strategic content placement to reinforce the feeling of indulgence and relaxation
My Role/Contributions
1. Led the UX/UI Design, developed a new website concept that aligns with the “Retreat Your Hair” vision, translating it into an immersive digital experience
2. Designed the Homepage, Collection, and Product pages to immerse users in a premium shopping experience
3. Developed a balanced visual identity, combining elegance, softness, and playfulness
4. Implemented a mobile-first approach for seamless accessibility
5. Focused on conversion optimization, strategically placing CTAs and storytelling elements to enhance the brand’s retreat-inspired vision
Old Design
Here’s some of Remilia Hair old designs.
Process
Bringing the Retreat Concept to Life
The journey began with understanding Remilia Hair’s vision—a brand that treats hair care as an indulgent retreat. To bring this idea to life, I started by designing two distinct Homepage concepts, each exploring a different approach to luxury and relaxation.
2 New Design Concept Options
Concept 1:
Concept 2:
Once the initial concepts were ready, I collaborated with the client to gather feedback and insights, refining the selected concept to ensure it truly captured the essence of a haircare getaway.
Final Design
From Concept to Conversion
Every detail, from the typography to the color palette, was carefully chosen to enhance the feeling of escapism and indulgence, making the shopping experience feel like stepping into a luxurious retreat. By the final stage, the design had evolved into a refined, high-converting ecommerce experience, ready to transport users into the world of Remilia Hair.
